July 12, 2007
I have come across some amazing banners promoting Firefox but this one takes the cake
I have never seen such a predatory advertisement. I wonder what it would be like if brands all over did this in formal advertising.
In most adverts the competition is vaguely defined. take for example, say for bleach advert, the brand bleach is shown to be batter than another bleach in a plain unmarked bottle.
The depiction of Firefox here is by no means an exaggeration. Firefox has indeed taken a big bite out of the IE pie, whisking away a good many web users with its flexible and customizable browser.
Obviously this is not a formal banner, but what if it where. Would anyone be offended, would it be good for the market. Would it turn the marketing industry into a battlefield with axes and daggers? It does speak the truth. I noticed banks and supermarkets started to one up each other in comparisons of interest rates or prices of goods.